What is carbon-neutral? No one really knows

Guardian: Scottish and Southern Energy’s pledge to reward its customers for using less electricity and gas is the latest in a series of high-profile green initiatives announced this year. And while the plan lacks some detail, it illustrates that companies need to consider radical changes when planning their environmental strategies. As SSE chief executive Ian Marchant pointed out, encouraging customers to use less of his company’s core products does seem odd. But the only way for his company …

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